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Logo of Partners In Parenting - A Publication of Children's Health System

Kohl's Unleashes Clifford
the Big Red Dog to Benefit Children's Hospital

Photo of mother reading to childKohl's Department Stores are reaching out to children's hospitals in a big — and red — way this spring, offering books and plush toys from the popular children's series, Clifford the Big Red Dog, for a fraction of the typical retail price.

Author Norman Bridwell's best-selling books, including Clifford the Big Red Dog, Clifford the Small Red Puppy, Teacher's Pets and The Missing Beach Ball, as well as plush toys depicting characters Clifford, Cleo, T. Bone and Mac, are now available at Kohl's stores for a limited time. Look for them in specially designated displays near the entrance of the stores.

Each hardcover book and each plush toy will be sold for $5 at Kohl's stores and www.kohls.com. The books typically retail for $17.95 apiece. Kohl's will donate 100 percent of the net profits to 57 children's hospitals across the country, including Children's Hospital in Birmingham.

In addition to the books and plush toys, Kohl's is giving away a 3-foot-tall Clifford plush toy at each Kohl's store (while supplies last). One winner at each store will be selected randomly from eligible entries to receive the giant stuffed Clifford plush toy.

“We're happy to feature these great products featuring Clifford, who has entertained generations of children all around the world over the past 40 years,” says Julie Gardner, senior vice president of marketing for Kohl's.

“Kohl's Cares for Kids is about helping the young people in our communities. Through the program, Kohl's supports children's hospitals as they provide vital services to children and families. We are proud to support our hospital partners, and we applaud their commitment to their communities.”

Based in Menomonee Falls, Wis., Kohl's is a family-focused, value-oriented specialty department store offering moderately priced national brand apparel, shoes, accessories and home products. The company operates 542 stores in 36 states.

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